Marketing Automation with Artificial Intelligence

A working system that accelerates marketing tasks with AI — from content production and competitor research to ad copy variations and reporting.

Duration: 1 day
Format: On-site / Online
Level: Intermediate
Category: Advertising & Performance

Most marketing teams spend their time not on producing but on preparing to produce: research, drafts, variations, reports. This programme automates that layer and moves the team's time to decisions and creative — without losing the brand voice.

Who it is for

Marketing leads running many channels with a small team
Agency teams with heavy content and ad copy workloads
Marketing managers who want to standardise their processes

By the end of this programme

Separate marketing work into what can and cannot be automated
Build a prompt library that protects the brand voice
Produce ad copy and creative variations in bulk
Make competitor and market research repeatable
Turn reporting and insight extraction into a routine

Programme content

Mapping marketing work for automation

What can be fully automated, what only gets faster, what must not be touched — mapped for your own team.

The content production line

From topic pool to draft, editing and publication; reusable templates.

Ad copy and creative variations

Multiplying one idea across genuinely different approaches; headline, primary text and description sets; platform character limits.

Competitor and market research

Systematic collection from ad libraries and open sources; turning findings into a comparison table.

Reporting and insight extraction

Producing a management-ready summary from raw data; catching anomalies and writing the interpretation.

Quality control, brand voice and limits

Checking output, teaching the model your brand voice guide, and the boundaries of copyright and data privacy.